With 15 years of experience in the real estate market locally and internationally, combined with our continued presence and development in the digital world.
We are able to understand our clients' needs and provide them with a full-service marketing solutions from start to finish. We have a diverse team of specialists in the various fields necessary for an effective real estate marketing campaign. Our team collaborates closely throughout the process to ensure all angles are covered, ensuring a seamless planning, design, and production pipeline.
With a clear strategy and conducting thorough research, using industry leading analytics, we take an outside-in view of the challenge at hand and the related target market to deliver a clear and actionable road map to create a result driven campaign.
Target market needs and desires can vary drastically, whether it be a purchase or rent object, residential or commercial, it is important to understand who you are trying to connect with as a customer. Our experts in branding together with our project managers and marketing specialists will come up with a visual and textual concept customized for these needs. From naming, literary style, colour schemes and proportions, graphics and imagery carried with continuity throughout the project.
Using the latest technology, we offer a smart digital experience resulting in performance driven results. We can provide many different levels of interactivity for the end user, from virtual 3D environments and animations, multi-level interactive Building and floorplan overviews, customizable interior layouts, automated price and availability lists, furnishing variations, Selectable floor/level views, automated web to email communications, to mention a few.
We also design the user experience itself. The customer should be taken on a journey and be guided in a fluid manner. End user experience is key in making the customer feel comfortable with the experience of learning about the project.
Concept / PLANNING
Workshops and brainstorming sessions as a team, as well as with our client, ensures that we develop a strategy that will work for the target market and stay relevant to project at hand. During this phase we come up with a concept and a look and feel which we present alongside our projected timeline for the entire project.
Communication and transparency is essential, as well as sharing our knowledge and past experiences with our clients, providing an efficient and professional solution for our clients.
During the production phase we connect our creative brains with our technicians (and trusted partners when necessary), not only to find the best solution, but also a feasible and cost effective one. We work on all the content (internally and externally), from the soft launch/teaser website, graphics, programming, renders, text etc. all the way to the final launch. Weekly meetings with our clients ensure that they can evaluate the progress and avoid any possibility of misunderstandings, as well as increase the chances of developing new ideas along the way where necessary.
With the real estate market as well as the tools available constantly evolving, wepride ourselves for our continuous exploration within the relevant technologies. We aim to take the end user on a journey through the project, making sure they get all the relevant information in the most fluid in an intuitive, enjoyable and interactive manner.
We understand the entire process of a real estate project, regardless of what type of project it is.
The marketing process starts way before you have laid your first brick, and understanding this allows us to help our clients get ahead of the game by teasing their target market incrementally along the way, disclosing evermore about the project, and revealing all at the final launch.
After the launch a project in generally not done and we are here to support and guide our clients through the process, maintaining the relevant aspects of the project up to date and making the relevant suggestions or amendments where necessary in order to stay relevant.